Clear communication is crucial in Strategic Stakeholder Engagement (SSE). Stakeholders affected by projects and change processes want to understand what it's all about and what's going on. In the issue management and line of reasoning training, you'll learn in half a day how to sharply define complex issues and how to ensure the organization communicates about them consistently and understandably.
This training is offered exclusively in-company.
What you are going to do
In SSE (Strategic Stakeholder Engagement) trajectories, the stakeholder engagement professional involves stakeholders affected by a project or change initiative. This makes communication extra important. What are the issues, and how can they be described in a way that is understandable? And how can you ensure that the project organization speaks with one voice about complex issues that are also interconnected?
During this in-depth half-day training, you will learn how to carefully and usefully define issues and how to relate them to each other. You will practice distinguishing between process and content issues and gain insight into the difference between reasoning lines and advocacy lines. By working with your own case, you will discover what is already going well in your current issue management and daily communication practices and where improvements can be made.
For whom it is
This training is intended for professionals working on complex projects or change processes who are responsible for communication and alignment with stakeholders. The training is suitable for situations where multiple issues are being addressed simultaneously and there is a need for more clarity, coherence, and consistency in communication.
Completing the Basic SSE Training is a requirement for participation in this advanced training day.
What this training will give you
Upon completion of this training:
- You can carefully and practically define issues and opportunities;
- You know how different issues are interconnected;
- You can distinguish between process and content issues;
- You have insight into the difference between lines of reasoning and lines of argument;
- You have concrete tools to strengthen daily communication practices.
Why train at the SSE Academy of WesselinkVanZijst
At WesselinkVanZijst, we work on the complex societal challenges of the present day. Our trainers are therefore strongly embedded in the daily practice of SSE: they are involved in societal changes with high stakes, acting as strategic stakeholder engagement professionals, process facilitators, or negotiation experts. For the past fifteen years, our consultants have, in addition to guiding organizations and professionals through complex societal issues, trained 5,000 colleagues and are currently delivering around 100 training sessions annually in the Netherlands and abroad. For all our training courses, we utilize the didactic philosophy of the SSE Academy.
As developers of the SSE method, we are also actively involved in the further development of the field on a daily basis through publications and podcasts, among other things. In this, we work closely with our knowledge partners, including the Global Network of the Consensus Building Institute (CBI) and the Dutch Mutual Gains Network. In the Netherlands, we provide modules within training programs for the Vrije Universiteit Amsterdam and the AOG School of Management.
Do you want to spar a bit to see if this training is a good fit for you? Then contact us.
Experts
Feel free to discuss with us whether this training is for you.
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