Fake News! Challenges for the Stakeholder Engagement Professional
Stakeholder engagement professionals bring the outside world in, but when fact and fiction blur, that challenge grows. In this half-day training, you will learn, through a stimulating simulation, not only how to deal with controversy surrounding facts, but also how to prevent fake news as much as possible. At the end of the training, you will have a better understanding of the phenomena of misinformation and disinformation, the dilemmas involved, and the course of action for stakeholder engagement professionals.
You do not need to have completed Basic SSE Training to participate in this training. This training is only offered in-company.
What you are going to do
The energy transition, nitrogen, and accommodating refugees: these are controversial topics that are under a lot of strain. Within these challenges, the lived experiences of stakeholders are often very different from those of project leaders, policymakers, or executive organizations. Because stakeholders are increasingly encountering misinformation, discussions about facts, let alone interests, present an enormous challenge.
Fake news, also known as disinformation and misinformation, is becoming increasingly common in the work of strategic stakeholder professionals. In this half-day training, we will discuss what it entails and how to prevent controversy over facts as much as possible. Through a simulation and interactive exercises, we will examine a number of dilemmas in this training and collectively seek courses of action in situations where a ready-made solution is not obvious.
For whom it is
The Fake News training is for anyone who deals with misinformation and disinformation in their work. This includes: strategic stakeholder managers, project managers, project leaders, communication and public affairs advisors, administrative advisors, and executives such as aldermen, deputies, and water board members.
You do not need to have completed Basic SSE Training for this training.
What this training will give you
Upon completion of this training:
- You are aware of the relevance of misinformation and disinformation in the field of strategic stakeholder engagement.
- You know how to better serve clients by addressing the topic in the analysis phase of stakeholder engagement.
- You have concrete action plans for preventing and acting on situations involving misinformation or disinformation.
Why train at the SSE Academy of WesselinkVanZijst
At WesselinkVanZijst, we work on the complex societal challenges of the present day. Our trainers are therefore strongly embedded in the daily practice of SSE: they are involved in societal changes with high stakes, acting as strategic stakeholder engagement professionals, process facilitators, or negotiation experts. For the past fifteen years, our consultants have, in addition to guiding organizations and professionals through complex societal issues, trained 5,000 colleagues and are currently delivering around 100 training sessions annually in the Netherlands and abroad. For all our training courses, we utilize the didactic philosophy of the SSE Academy.
As developers of the SSE method, we are also actively involved in the further development of the field on a daily basis through publications and podcasts, among other things. In this, we work closely with our knowledge partners, including the Global Network of the Consensus Building Institute (CBI) and the Dutch Mutual Gains Network. In the Netherlands, we provide modules within training programs for the Vrije Universiteit Amsterdam and the AOG School of Management.
Do you want to spar a bit to see if this training is a good fit for you? Then contact us.
Experts
Feel free to discuss with us whether this training is for you.
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